We have already seen that even Google is coming up with plans for monetizing videos in Youtube. This fact, along with the stats provided by eMarketers.com projection report, we can surely say the online videos and advertisement networks are definitely a lethal pair when it comes to online money making. But before anybody with an online video website can rejoice or those without one starts planning, they should have a clear knowledge of how to go about this online video advertisement buzz. Who has the best network? What are the ad formats? How can they be implemented on a website? What are the requirements? These are just a few million dollar questions and having the right answer to each of them would lead to acquiring the billion dollar videos of tomorrow. I have listed some of the top online video advertisement networks for analysis and I will be providing a personal view of each one of them in them in the posts to come. Hope that would help me as well as all of you who are interested in riding the tide to understand the way it works, or figure out a way to get it work. The ones I'll be covering soon are Adbrite InVideo, BrightRoll, Video Egg, AOL's Online Advertsing Network, ROO (Kit-Digital), Clip Syndicate, BrightCove, Broadband Enterprises, ValueClick Media, Adap-Tv, ScanScout, LiveRail, AdJustables, YuMe, DoubleClick, EyeWonder, AdoTube, Tremor Media, InSkin Media and of course Google Adsense for Videos. These are just some of the key players in the market and if you find out some more, simply let me know and I'll add them to the list for review.
nice post..that's a nice cool list too!! well online video sites & advertisement networks are just the buzz everywhere, even the future stats are also very bright..I feel though they are many video sites , but the revolution of video ads will depend a lot on online TV & short films , making ppl hooked on Online TV will turn in a masssive traffic online, it wud be interesting to see how chunk of normal TV viewship can be taken online
And the 2nd important factor in success of online ads is "Placement of Ads" without annoying the viewer. still now there is no consensus in the industry as to what the standard should be to advertise in video (pre-roll, post-roll, etc.). I feel popups,prerolls will just annoy the ppl. The key to successful video ads will be "Video theme based" so that the viewer can absorb the ads as a part of the video.
something like http://www.youtube.com/watch?v=VtEciS9CZ2E
Jay Adelson, CEO of Digg.com
this video markets the brand with more sense & authenticity rather than a pop-up.